Digital marketing is one of the most important skills to learn if you want to sell a product or service. Why is this the case?
Because digital marketing allows you to make your promotional strategy more practical and effective. This is accomplished through the use of various digital platforms (search engines, social media, mobile devices, etc.).
Not surprisingly, many companies and businesses now require digital marketing experts. In fact, 89% of businesses have implemented a digital marketing strategy.
So, if you want to learn digital marketing and become a successful digital marketer expert, let's start by understanding what digital marketing is and what it entails!
What exactly is digital marketing?
Digital marketing is the use of digital media and internet networks to market products. WhatsApp Business, websites, Google tools such as Google My Business, and other platforms are examples.
In fact, there are over 4.8 billion internet users worldwide (Reportal Data). That means that as more people connect to the internet, digital marketing efforts will be required.
Seeing this as a golden opportunity, companies of all sizes have implemented online marketing strategies such as digital marketing. As a result, they can reach a larger target market.
Not only that, but there are numerous benefits to digital marketing strategies that you will discover in the following discussion.
7 Benefits of a Digital Marketing Strategy
The following are the benefits of digital marketing:
1. Attainment of Goal
The benefit of digital marketing is that it reaches the intended audience. Because you can target a specific demographic. Beginning with region, age, gender, and progressing to other specifics.
For example, you could use Facebook Ads to target your ad to everyone in Mojokerto aged 21-65 who is interested in free products.
These ads will only appear to audiences whose search history, transactions, and interests match your ads, thanks to machine learning technology implemented by various online ad platforms. As a result, your advertisements are more efficient and effective in reaching their objectives.
Of course, this differs from traditional marketing methods such as billboard placement. You must first determine which billboard locations in the city are strategic. Not to mention that you cannot select the target audience. Everything is approximately. Isn't that a repot?
As a result, the benefit of digital marketing is increased business effectiveness. In terms of time, money, and effort.
But keep in mind that the success of a digital marketing strategy is also determined by the target market. The strategy's chances of success are increased by targeting the right target market.
The next advantage of digital marketing is its low cost. You are, in fact, free to set your own budget.
Do you see a clear difference in the costs of digital marketing and traditional marketing? As a result, digital marketing is significantly less expensive than traditional advertising.
3. Capable of Establishing Personal Contact with Prospective Customers
You can establish personal communications or personalized marketing with potential customers using digital marketing.
Of course, this is significant, given that 80% of customers are more likely to purchase a product or service from a brand that offers a personalized experience. Personalized marketing is, unsurprisingly, one of the online business trends.
As a result, personalized marketing is possible because various marketing tools can record real-time data on ad response results. Demographics, reach, who responds, and so on.
The personalized marketing can then be used for retargeting, which is a return approach to visitors who have interacted with your website and advertisements. For instance, sending new product information via email.
As a result, not only does the potential for conversion or repurchase increase, but so does customer engagement.
4. Increasing Brand Awareness
Digital marketing is a powerful tool for increasing brand awareness. Customers' familiarity with a product or service is defined as brand awareness.
Why is digital marketing beneficial to brand awareness? The reason for this is that digital marketing can increase brand exposure to its target audience. Furthermore, digital marketing channels are numerous.
Your promotions can reach the target audience multiple times through various marketing channels.
In fact, most people require 5 to 7 impressions of a brand to remember it (Pam Moore). That is, they must see a brand several times before it becomes familiar.
SEO for websites is an example of a digital marketing strategy appropriate for brand awareness.
This is due to SEO, which allows your site to appear on the first pages of Google for keywords that people frequently search for. As a result, your content may appear on the first page of Google many times when people search for it.
5. The execution is faster and more precise.
Another advantage of digital marketing is that its execution is typically faster than traditional marketing practices.
You can launch your digital marketing campaign in less than a week. Not just one, but several marketing channels. Whether it's Facebook, Instagram, or Google,
Meanwhile, traditional advertisements such as brochures or newspapers will require more effort. Taking care of licensing and administrative details while waiting for ads to be posted. Not to mention if unexpected events such as billboard collapses occur.
6. Strategy effectiveness is simple to assess.
The next advantage of digital marketing is that it makes measuring the effectiveness of your strategy easier.
Data measurement tools are typically provided by each marketing channel. Website with Google Analytics, Facebook ads with Tracking menu, Instagram with Insights, and numerous other features.
- As a result, you can more easily assess campaign effectiveness:
- Is the advertisement reaching the intended audience?
- How many conversions do I get from my marketing channel?
- Which content is popular and can be expanded upon?
By evaluating marketing strategies, you can determine what is and is not beneficial to your company. As a result, the company's future plans will be more effective.
7. Increase your company's ROI
The return on investment demonstrates the success of the digital marketing strategy (ROI). The percentage of profit a company receives after investing a certain amount of money is referred to as the ROI.
The good news is that digital marketing makes it easier to calculate company ROI. Because you can track the effectiveness of each marketing campaign.
This makes it simple to see how much money the company has spent and what results it has obtained.
As a result, you can conclude that digital marketing is effective for business growth. Nonetheless, don't assume that all digital strategies are created equal.