Most businesses use digital marketing tools to boost productivity and profitability. Some even use multiple marketing tools at the same time.
Aside from promotional activities, many businesses use digital marketing tools to communicate company information, identify consumer interests, and entice them to make purchases.
What precisely are Digital Marketing Tools?
Digital marketing tools assist businesses in running online promotions. These marketing tools can be used for more than just advertising and social media; they can also be used to manage overall business marketing.
To increase sales, some businesses combine digital marketing tools such as advertising, direct mail, and market research.
Furthermore, some businesses use marketing tools to collect customer data. Where the data can be used to determine marketing strategies and long-term business development.
Recommendations for the Best Digital Marketing Tools for Businesses
1. Mekari Qontak
Mekari Qontak offers the best CRM application in Indonesia, capable of automating all of your company's marketing activities. Starting with market segmentation and moving on to email marketing, achievement analysis, and much more.
The Mekari Qontak CRM application is compatible with the Omnichannel system, which connects multiple channels on a single platform. As a result, it can make multichannel marketing easier for you.
Price: 15$, with a 14-day free trial.
- Reports on 360° View and Analysis
- Omnichannel Chat for Task Management and KPI Tracking (WhatsApp, Instagram, Email and more)
- Use Mobile Apps
- Automation of Documents
- Integration with third-party applications
- WhatsApp can send messages to all of its users without fear of being blocked.
- WhatsApp's green checkmark
- Reports on message delivery status and customer activation
2. SE Ranking
SE Ranking is a digital marketing tool that can be used for almost anything. This tool allows website owners to easily create reports, prepare and summarize analyses, and adjust marketing tactics.
In fact, you can use SE Ranking to run even the most complex marketing campaigns.
Prices begin at $31.20 per month.
- Keyword Suggestion Software
- Keyword Combination
- Audits of On-Page SEO in Marketing Plans
- Tracking Keyword Rank Position Tracking Competitors
3. Google Analytics
Google Analytics is a tool for analyzing traffic and displaying demographic information based on that traffic. This includes information such as age, gender, and others.
Aside from that, this digital marketing tool can show who visited your site, whether they were old customers or new prospects.
Price: can be obtained by contacting Google Analytics customer service.
- Traffic from campaigns
- Conversions on websites
- Audience feedback
- Graphs for flow visualization
- Analysis of customized reports
4. Google Ads
Google Ads is a specialized advertising tool owned by Google. These tools can assist you in increasing your exposure to internet users.
Not only that, but Google Ads will direct prospects to your company's website.
Price: can be obtained by directly contacting Google Ads customer service.
- Ads Competitors Keyword Planner
- Ad Generators
- Related Searches Keyword Combination
Mailchimp is a digital marketing tool that can be used to conduct email marketing campaigns.
This tool is capable of collecting and managing customer data. This information can then be used to personalize messages.
Pricing for the Essentials plan begins at $11 per month.
- CRM Marketing
- Assistants for Creativity
- Mailchimp Domains Forms & Landing Pages Website Builder
Trello is a digital marketing tool that can be used to manage simple projects. This tool is equipped with a Kanban board that makes it easy for you to monitor marketing activities.
Price: starts at $5/month for the Standard plan.
- Scheduled Commands
- Kanban Boards & Calendar View
- Board Collections
- Task Triggers
- Private/Shared Access Administration
- Third-party Integrations
The next digital marketing tool is Ahrefs which provides a link profile analysis option, providing the latest status of a website link to understand the performance of your content.
Not only that, you can also check the performance of your competitors' content.
Price: starts at $99/month.
- Keyword Analysis
- Batch Analysis
- Backlinks Report
- Comparison domains
- Competition Analysis tools
SEMrush is a digital marketing tool meant for SEO experts and website owners. This tool can help collect relevant information for your clients.
You can see what the client's business field is like, find suitable keywords, see website traffic and find out problems on your website with just one tool.
Price: starts at $$119.95/month.
- Position Tracking Pages
- On-Page SEO Checker
- Competitive Research Analysis
- Rank TrackerTraffic Percentage Metric
- Content Optimization
- SEO Content Templates
- Content Marketing Toolkit
SocioBuzz is a digital marketing tool that connects businesses with influencers and content creatives. This tool offers endorsement services for artists, celebrities, YouTubers, bloggers, and other creative services.
Price: can be found by contacting SocioBuzz customer support.
- Influencer marketing options
- Complete information on registered talents
- Talent portfolio on the website
- Testimonials from clients
10. Survey Monkeys
SurveyMonkey is widely used by businesses to gather customer information and opinions on your products.
Then, the information collected can later make it easier for you to make decisions and create the right marketing strategy.
Price: starts at $99/month.
- Survey Distributions
- Survey Customization
- Branching/Skipping Logic
- Multimedia Support
- Multilingual Surveys
- Reporting & Analytics